The chic accessory is what separates an indifferently-dressed man from someone who puts forth effort and exudes style. Jesse of Put This On offers handmade pocket squares for gentlemen of discriminating tastes and a style blog with companion videos on the subject of menswear.
“There are a lot of men these days who dress to look younger, and at a certain point, sometime in your 20s, that just starts to become embarrassing,” said Jesse. “We like to embrace the idea that a grown man is an honorable thing to be, and it should be celebrated. There are already plenty of boys.” His supporters heartily agree. The Put This On blog is incredibly popular which provides advice on how to remove gum from leather-bottomed shoes, to what to wear to a black-tie optional dinner other than a tuxedo. Their tumblr account has over 200,000 followers, and demand for hand-rolled and hemmed pocket squares has been growing steadily. Subscriptions are $45 every other month, plus there's an etsy shop.
So, what makes for a great pocket square? “I have to be careful about the palette, about the scale of the graphic or design, a lot of factors,” said Jesse. “We're designing an accessory to be worn, not a tapestry for your wall.” To hunt down pocket square fabric, Jesse dives into piles of fabric at textile shows, estate sales, or anywhere he can get his hands on a wearable fabric. He buys new and vintage, wholesale and retail, in pursuit of the perfect square. His stories revolve around hunting and digging through out of the way places to buy more fabric.
Typically their pocket squares are made of cotton, linen or silk. The next round of squares will be fantastic vintage rayon prints from the 1940s and 1950s. Rayon comes from processed of plant fibers. Of polyester, Jesse says he wouldn’t touch it with a ten foot pole. When a well-dressed man receives a Put This On subscription it’s meant to be a special surprise, every time. Jesse wants his pocket squares to be completely unexpected, yet fitting into their wardrobe right away. And they are, colorful, modest and complimentary and a complete delight; a pocket square is like keeping a fabulous secret to yourself.
What has your experience with Put This On been? Do you love it?