I.N.N. nail polish subscription box by iNZURi was founded by Mishell out of a desire to help women discover their beauty. Each month their team of stylists creates three collections around a central theme and subscribers are able to select the collection they wish to receive. For example, September’s collections are: Leather Lust and Gold Dust, Purple Reign, and The Scarlet’s Letter. By empowering I.N.N. subscribers with options, they share in the curation process.
“I used to be one of those women that never changed her beauty routine,” Mishell said. “I think that can get boring, so I want to help women stay out of the beauty rut.” Typical I.N.N. collections include both polishes and tools to help inspire creativity. When putting together collections, the stylists not only want to send out great colors, but also high quality polishes.
I.N.N. works with Essie, OPI, ORLY, and China Glaze because they are superior brands. “Quality is the number one ingredient to a great polish. If you don’t have a quality foundation then whatever it is won’t last long,” Mishell explained. Although they are a big fan of indie brands, they haven’t committed to carrying an indie brand yet. Creating their own in-house polish may happen sometime further down the pipeline.
When boxes ship, they are sent with a message from Mishell who likes to add personal touches whenever she can. She drops notes to subscribers whenever she can and always listens to feedback. The response has been overwhelmingly positive and their social media pages have been very active. Fans love the quality of the products and the value. Subscriptions are $19.95 per month + $5.00 shipping for 3 polishes, nail tools, beauty samples and a fun surprise. Limited Edition Boxes are coming soon, so stay tuned!